$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.