I made a promise to myself about 8 months back that I would stop talking about “the social web” on social media. It just seemed too insular. I am going to break that pact with myself here. You should take 10 minutes and read Henry Blodget’s breakdown of Mark Zuckerberg’s Letter To Shareholders. The article really describes just how online businesses are changing the rules and norms of traditional business. Whether it be user rights or shareholder rights, we seem perfectly happy to let them push for change, and in fact, we jump on board, right up until it doesn’t go the way the “traditional market” wanted it to go or assumed it would. Then, all hell breaks loose.
Based on the latest statistics, it seems like they are. With 58% of the Fortune 500 on Facebook and 62% maintaining a corporate Twitter presence, they’re well into the late majority. The real question is: are they doing it well?
Last week ComScore reported that the average Google+ user only spent 3 minutes on the site in January. This was immediately met with comparisons to social media giant Facebook, whose users averaged almost 7 hours a month on their site. Likewise, Pinterest managed 89 minutes, Twitter received 21 minutes, and LinkedIn got 17 minutes. Even the lowly MySpace received more traffic from their users, with an average of 8 minutes during the month. Sounds like the demise of Google+, doesn’t it.
$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.
Fresh snow in the morning, ginger bread flavoured everything and shiny lights at every store front. The holiday season is official upon us. A time of generosity where we give back to those less fortunate than us. In that spirit, bv02 has decided to make a difference this holiday season by helping out those [...]
Consider these recent headlines and stats:
- Foursquare recently hit a billion check ins and has over 10 million users.
- Facebook is killing off its “Places” function, but replacing it with an option to check in when updating your status.
- Gowalla is redesigning its apps and redefining itself more as local guide application.
With such a substantial [...]
The majority of businesses are jumping on the social media marketing bandwagon and have no plan implemented, nor have they done any research on whether or not social media will even work for their company.
Why are they spending all this time tweeting or attempting to draw traffic to their Facebook and Google+ pages if it’s [...]
Everyone’s been in this situation: You’re standing in a line or sitting on a bus and the person next to you is not even aware that you’re there because they are so engulfed in writing a text. Or you’re having a conversation with someone, and they stop in the middle of it to answer a [...]
Sometimes you need to give up the applications you love to use, especially if you are the only one left using it. I am sorry to say, Gowalla it’s you. We’re breaking up.
We often carry extra apps on our smart phones/tablets that don’t get used that often. Some are for productivity, some for fun and [...]
Facebook has made quite a few changes as of late. First, Facebook “Deals” was introduced early last week – a huge game changer for businesses who want to build loyalty and drive business by rewarding customers with discounts and other special offers.
This Monday, however, Facebook announced the launch of a modern messaging system that merges e-mail, [...]
