Posts Tagged: Advertising

Improve Your Online Advertising with Google's Enhanced...

Feb082013
We live in a multi-device world. People are no longer connected to only one device. They swiftly shift from desktop to tablet to smartphone to laptop. Interestingly enough, when users switch devices they are often not changing their session – they are simply continuing it on a new device. According to Google, 90% of multi-device users move…

7 Ways Your PPC and SEO Can Work Together

Jan232013
Delving into search marketing can be an intimidating task. Right off the bat, most companies are faced with the same dilemma – do we invest in PPC or SEO? While paid and organic search are often viewed as two exclusive initiatives, they are in fact two sides of the same coin: search marketing. There are many ways in which PPC and SEO efforts compliment…

The Importance of Conversion Tracking in Google AdWords

Jan082013
Often times we see companies running Google AdWords campaigns blindly. They set up their campaigns, determine keywords, decide on a budget and hit go. Then they “track” the results. They look at impressions, clicks and cost – and then hop over to Google Analytics to look at their increase in overall traffic. And look, they sold a few…

The Social Media Bowl

Feb062012
Three and a Half Million Dollars That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111