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When bv02‘s client services team was looking for an account development leader, we started looking for someone with extensive experience in both marketing and digital agencies. However, we wouldn’t be bv02 if we didn’t have a few supplementary requirements. The right person also had to have a fantastic personality, a passion for DIY projects, and a true love of 80’s music. We searched high and low until we found Michelle Groulx, Client Services expert extraordinaire!

Michelle brings a wealth of experience in marketing, digital media and entrepreneurship to the bv02 Client Services team. She’s worked with clients across several industries, including non-profit organizations, national retailers, government departments and high-tech companies. Finally, she adores almost all 80‘s music, with the exception of the rock love ballads. We completely understand, and we couldn’t be more excited to have her on board!

Outside of the office, you’ll find her gardening, reading with her two boys, rocking out to 80‘s music or bumping into things – did we mention she’s a little bit clumsy?

Find out more on Michelle’s associate page.

Vol: 001 | Issue: 006

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)

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UX discussion of the week

This week Brad Frost wrote “Content Parity” in which he argues that when you visit a site, no matter the device, you should “get what you ask for”. In a wide-ranging summary of mobile and web best practices, the “One Web” philosophy, content strategy and perhaps even SEO, he eloquently reminds us that the guiding principle of designing and developing across platforms is to “give people what they want”. If a user requests a web page on one device and then another, they expect to get the same content. Far from advocating delivering every device the exact same website, he discusses the various ways to optimize the content and site performance across devices and warns us of the various pitfalls. A great UX, content strategy and design read.

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Blog post of the week

The Elements of Navigation

The Elements of Navigation

This blog post by Petter Silfver is not about how to make your navigation look trendy. It isn’t a tutorial about rounded corners or gradient effects. There is no list of coding tips and tricks here.

So, what is this post all about? The Elements of Navigation is a look at some important considerations regarding usability and interaction, in our effort to create effective navigation.

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Animation of the week

Good Books – Metamorphosis from Buck on Vimeo.

In this stunning animation, the Buck team dug deep to direct and produce this homage promoting Good Books, the online bookseller that passes all its profits through to Oxfam.

Very well done!

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Photo of the week

Although it may seem like a series of blurred layers, this photo is actually a carefully architected piece of history. The subject of the photo is Potsdamer Platz in Berlin during its reconstruction. The most magical part of this photo though is that the shutter was open for two years! If you look deep into the photo you can see the original road and buildings, the construction cranes, and the ghost of the finished buildings at the top. Talk about patience in capturing a single photo! Find out more about this photographer and his style of “long” exposure photos.
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Video of the week

Frame of Mind
Inspired by the HP commercials that used the same effect, this video takes on the dynamic picture frame and makes it playful and fun.
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Typography of the week

In this typographic experiment, designer Tien-Min explores the relationships between uppercase and lowercase letters, and then records the transformation between them on video.
She created 26 sets of inked shapes on her hands. Each set is designed to display both an upper-case and a lower-case letter, such as A and a through the use of different hand gestures. She also created italic letters, handwritten letters and some new typefaces all using the same shapes.

Click here to see more.
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Website of the week

Simply load clikthis.com, scan the QR code with the appropriate free app, and your phone is transformed into a remote control that allows you to play any video from your phone on any screen. One of the better uses of a QR code that I have seen in a while.
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Last night the bv02 team (including our newest team members) made our way out to Scotiabank Place to cheer on the Senators as they took on the New Jersey Devils in one of their final home games of the season. With the Devils directly ahead of the Sens in the standings, this game had a lot riding on it, including some playoff implications. Yes, Leafs fans, playoffs. Remember those?

Unfortunately, the Sens came out flat, losing 1-0. But that didn’t stop us from having a good time. From the Hummer limo ride to the game to the incredible platter of food in our box, the night was definitely a success.

Check out our favourite Instagram photos and Tweets from the night!


Vol: 001 | Issue: 005

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)

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UX this week

Looking to fill possible gaps in your design process? Perhaps http://styletil.es/ is your thing: “Present clients with interface choices without making the investment in multiple Photoshop mock-ups. Style tiles are for when a mood board is too vague and a comp is too literal. They establish a direct connection with actual interface elements without defining layout. They work well for clients who have established brands and need them to translate smoothly to the web. Whereas the word “mood” is often associated with brand and identity design, the word “style” was chosen to mirror “cascading style sheets” and reinforce that Style Tiles are specific to Web design.”

Content! Content! Content! It’s the most important piece in web design and with device sizes fragmenting and the context in which you are using the Internet changing so much, we need to rethink how we approach our content. Read Brad Frost’s great For a Future Friendly Web for current thoughts and some great tips. This passage is especially poignant: “To remedy these problems we need to analyze our content and establish strong content strategies to ensure our content is meaningful to our users and our businesses. Every product feature, every line of copy, every included script needs to have purpose and needs to be relevant to a growing number of contexts. We need to be ruthless in stripping away cruft to deliver strong, focused user experiences.”

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Blog post of the week

Joy to the user

In this excellent post, Teknision brings us a very interesting (and yet obvious) topic: When it comes to User Experience, the user have to have FUN! Simply like that.

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Illustration of the week

Time-consuming Facebook

When it comes to Editorial Illustration, one of the biggest challenges is to to communicate daily facts with creativity without being cliché.

This illustration above (Time-consuming Facebook) by Tuomas Ikonen is a great example of success because of its originality and subtle irony. Great job!

Click here to see more illustrations by this artist from Finland.

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Photo of the week

This photo is captured inside one of Sweden’s most secure data centres. Inside a mountain, and built inside an old bunker designed to withstand a hydrogen bomb sits this Bond / Star Wars inspired space. Gardens have been planted, waterfalls flow, and people live and work within this amazingly designed place.

Check out more photos and stats of the Pionen data center on Royal Pingdom

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Video of the week

Wes Anderson’s Trailer for Moonrise Kingdom. (not new…but amazing)
Looks like Wes Anderson is at it again with his next movie Moonrise Kingdom which is slated to be the opening film for Cannes. The film looks to be exactly what we expect from Wes, with artfully crafted sets where every piece in the scene has meaningful importance.
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Web-font pick of the week

At bv02, we’ve been working to build a web font library with some good alternatives to the traditional web fonts used in most web sites out there (such as Arial, Verdana, Tahoma, etc).
Museo Sans is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use.
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What can I say about my last couple days at south by… Holy Crap is the only thing that comes to mind. I think I’m just going to have to braindump everything, so bear with me.

Went to a panel where Al Gore and Sean Parker were discussing social media and the democratic process. Both firmly believe that SM is the first step towards reforming the democratic process in the US and helping remove control of the country from big corporations or lobby groups.

Met Gary Vaynerchuck on 6th street (without the entourage) nice to see how down to earth he is. I ended up going to a panel later where Gary was talking with Tim Ferris, Chase Jarvis, JR Johnson, and Tony Conrad about venture capitalism, high profile advisors, and how to survive the startup/advisor relationship.

Got to talk video and opportunity with the Bui brothers who were just featured in Vimeo video school.

Went for a ride in the HootSuite bus, and got to talk social with Matt Switzer about business and HootSuite.

Spent a day in sessions where I went from Tim O’Reilly, to Ray Kurzweil, to Biz Stone, to Al Gore. What a brain explosion.

Met all kinds of fantastic and awesome folks. Had dinner and talked shop with some of the brightest minds in the business, making me realize bv02 is on the bleeding edge of what we are doing with culture, transit, and the web.

Seriously though. Al Gore! WTF.

I can honestly say I dont think ive ever met this many brilliant people before in such a short amount of time. Where is Matt you ask? Austin Texas for Interactive, the biggest part of the South by Southwest conference. I figured I would do a brief re-cap of my short time here so far.

It all started with Bio-hacking from Dan Wetmore of Sheepdog Sciences. Bio-hacking is a process which makes your mind sharper and faster. Using computers, electronic stimulation, and training, you can literally increase your IQ, and ability to get into a flow state.

Our good friend Mike Lee of StudioFeast gave a panel talking about his efforts to create an app to break down the barriers of the kitchen and help everyone learn to cook fantastic food.

I had the chance to see a panel narrated by Jimmy Fallon about how real world data is being collected by companies like Nike and EA and how they are using it to change the world of their customers (for the better). And I scored a Nike Fuel band (yet to be released in Canada)

Andrew and I even popped into a session where the CEO of dropbox was being interviewed about what makes them a differentiator in such a viscious marketplace (hint: Its how fantastic their user experience is)

That pretty much sums up my panel experience so far, but panels are really a pretty small part of SXSW. There are so many amazing events, like the Bond Influence event where Frank Warren of Postsecret talked about his project, or the Cheezburger party where we were given RFID tags which instantly tagged us in whatever photos of us were taken on Facebook.

The best part of all of this though: Its only just begun. Theres still 2 more days of awesome to go.

Here is a couple photos I snapped over the weekend:

Vol: 001 | Issue: 004

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)

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UX this week

At bv02 we have been thinking a lot about work flow as our team grows and as the number of devices and screens that users view our sites on skyrockets. The industry as a whole is working out how best to approach the research, project structure, design and development phases of their projects. The mighty Mark Boulton lays out some of that thinking in a summary of conversations he’s been having. Great read: “Responsive Summit Workflow”

In “Responsive-Ready Content”, Sara Wachter-Boettcher talks about content strategy for responsive design and “demonstrates why we need a foundation of content types, micro structures, and business rules if we want to keep priority, relationships, and meaning intact.” Using the new responsive Starbucks website as an example, she takes us through how to align your sites content with your goals across multiple sizes.

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Blog post of the week

Floating cloud installation by Berndnaut Smilde

It may seem a Photoshop trick, but the Dutch artist Berndnaut Smilde managed to create an artificial cloud inside a hotel. Lasting a few minutes, long enough to produce a photo essay, the project was held at the Hotel Maria Kapel, in the city of Hoorn. Although the author does not reveal the secrets of the work, the sculptural installation was developed for the online gallery probe. Can anyone guess how he did it?

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Illustration of the week

“The Nightmare Before Christmas” storyboard, by Tim Burton

This illustration is part of “The Nightmare Before Christmas” storyboard, by Tim Burton. The American film director has always attracted people’s attention because of the singularity of his universe. And for those who are planning a visit to NYC, MoMa hosts an exhibition providing unprecedented access to a entire range of Burton’s drawings.

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Photo of the week


Last week bv02 held its first ever creative night. We kicked off the new event with a style of photography called “light painting.” To get the fiery effect, the subject waves a light source around (glowsticks, sparklers, or flashlights) while the camera shutter stays open for an extended period of time. See all the results on our Flickr page.

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Video of the week


During a recent TED talk, Cesar Kuriyama spoke about, and showed his latest project in which he is filming every day of his life and then splicing it together in one second increments. In fact, he has already been at it for about a year. If you compare this video to ‘photo-a-day’ videos, this one really gives you a sense of what is happening in each clip. I guess if a picture is worth a thousand words, 29.97 pictures is worth exponentially more :) .
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Web-font pick of the week

http://www.type-together.com/bree

Bree was originally released in 2008 and it became an immediate success because of its originality, charming appearance and versatility.
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Interesting website of the week


Myownbike is no ordinary bicycle shop . This web site offers an unique and enjoyable user experience.
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Last week ComScore reported that the average Google+ user only spent 3 minutes on the site in January. This was immediately met with comparisons to social media giant Facebook, whose users averaged almost 7 hours a month on their site. Likewise, Pinterest managed 89 minutes, Twitter received 21 minutes, and LinkedIn got 17 minutes. Even the lowly MySpace received more traffic from their users, with an average of 8 minutes during the month. Sounds like the demise of Google+, doesn’t it. Well that was the reaction in the industry, for the most part. This study resulted in a barrage of criticisms, writing Google+ off as another Google social media failure. But was it really? Does Google care how many minutes you spend on Google+ each month?

The answer is no. Truth be told, once you’ve signed up, they’ve got everything they need. Your info.

Think about it. How does Google make all of it’s money? Ads. And what is the key success factor to these ads? Targeting and relevancy. When Google+ was launched, everyone chalked it up to be their effort to take traffic away from Facebook. While this may be partly true, the true advantage that Facebook had over Google at the time was personal targeting. Users have made ad targeting so easy for Facebook by providing them with not only their demographic information, such as age and gender, but also with very personal information such as their relationship status, what bands they like, their hobbies, etc.

While Google is, and always has been, the king of Search, this was an opportunity that they were missing out on. And with over 90 million Google+ signups already, they are succeeding in what they planned out to do. Google’s VP of product management Bradley Horowitz has even said that “Google+ is growing by every metric we care about.” Interesting. If they don’t care about time on site, or engagement, they must care about something else.

Think about this. Let’s say you sign up for Google+, and you’ve provided them with some information about yourself – age, gender, education, employer, places you’ve lived, etc. Now combine that with all of the other information you’ve given Google via Search, Gmail, Maps, and every other Google product. Looks like they can paint a pretty good picture of you, doesn’t it?

Now it’s up to Google. They have what they want – your data. The question now is, how will they use it to defeat the likes of Facebook and Twitter?

Vol: 001 | Issue: 003

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)

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UX news this week

UX Blog “52 Weeks of UX” released a new article this week, entitled “The Ghost of Decisions Past”, with Josua Brewer discussing design process, saying “… as a project goes on and more people get involved, decisions continue to informed by constraints that existed at one point in the process but either no longer exist or have changed in such a way to be virtually unrecognizable.”

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Blog post of the week

How Bots Seized Control of My Pricing Strategy

Its a pretty technical article, but dont be afraid. This post explains some of the methods and systems in place behind Amazon’s massive “used” book market, and how a price war is being fought over books that sometimes dont even exist.

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Inspiration of the week

How New York Pay Phones Became Guerrilla Libraries

John Locke has started a new manhattan art project, turning phone booths into mini public libraries. This really reminds me of the swap boxes in Ottawa, or the knitivism, but with a slighly intellectual edge. No word on if the books remained for long, but I am sure these were turning heads all over Manhattan.

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Illustration of the week


That’s an impressive illustration by Charis Tsevis. The artist creates a portrait of Steve Jobs using only images of Apple devices. Very nice.

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Photo of the week


Life Magazine just published a slideshow of their best photos from 1937 to 1972:

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Video of the week

Glowing Man HD from Jacob Sutton on Vimeo.

What happens when you take a 4K camera, 2000 LEDs, and a snowboarder outside at night. This epic piece of digital cinematic art.
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Web-font pick of the week


http://nodeca.github.com/fontomas/

Not a traditional web font, but the ability to create an icon font on the fly is really neat!
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Interesting website of the week


An art project by Jon Rafman, 9-eyes documents interesting photos captured by Google Street View from all around the world, from scenes of war, crime and sometimes just funny.

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Vol: 001 | Issue: 002

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)

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bv02 project sneak peek

Project sneak peek of the week is a site that is currently in the development stage of its life cycle. Heritage Passages is an interactive website that tells the story through a series of intertwined narratives of how the Bytown locks shaped the city of Ottawa. HyperLab and Carleton Immersive Media Studio provided some amazing 3D renderings from their detailed architectural models of the locks and associated buildings that are used throughout the site.

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Industry news of the week


The new Todo application called Clear has launched and it’s making lists and todos fun again!

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UX news this week

UX Yoda twitter account is a dandy. Recent tweet: “Harder to destroy a design if emotionally attached to it you become. And destroy it you must if it fails.”

Thinking about touch? Check out .Net Magazine’s article about designing for touch. “Great mobile designs do more than shoehorn themselves into tiny screens: they make way for fingers and thumbs, accommodating the wayward taps of our clumsy digits. The physicality of handheld interfaces take designers beyond the conventions of visual and information design‚ and into the territory of industrial design. With touchscreens there are real ergonomics at stake. It’s not just how your pixels look, but how they feel in the hand.”

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Inspiration of the week

http://htmlandcssbook.com/buy/ – beautiful book about learning css and html

http://patterntap.com/ – long standing inspiration site relaunched as 2.0.

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Illustration of the week


That’s a very nice work by “El Grand Chamaco”. The artist uses only iPhone to create these amazing illustrations. First he uses Google search app (http://www.google.ca/mobile/google-mobile-app/) to find the right image, then he uses Brushes (http://www.brushesapp.com/) to draw over the picture. Finally, he uses Instagram (http://www.instagr.am/) to add some effects and voilà!

Check this gallery to see some iPhone illustrations: http://www.behance.net/gallery/Bad-Finger/3053435

About the Artist
Grand Chamaco was born in 1982, in Los Ramones, a municipality of the State of Nuevo Leon, in Mexico. He says he first learned to draw then he learned to write.

To know more about this talented artist, visit his website http://www.grandchamaco.com/

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Photo of the week


Photo inspiration of the week is of people watching “The Clock” a video art piece on display at the National Gallery of Canada. The Clock is a 24 hour film that looks at our perceptions of time in modern cinema. See more about The Clock here

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Video of the week


Another Super Bowl video this week from Chrysler; This video literally took my breath away. Produced by Wieden + Kennedy in Portland, the video is a rallying cry for America featuring Clint Eastwood. The bit compiled photos and video of supposed real life americans going about their day to day. Solidifying the purpose of this video, some real emotion is evoked by Clint’s narration (though that may happen even without the video overlay).
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Web-font pick of the week


Proxima
Nova by Mark Simonson Studio is a very versitile family that looks great as body copy or headings and everything in between. Lots of weights, widths and options with 42 fonts in this family.

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