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Vol: 001 | Issue: 005

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
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I can honestly say I dont think ive ever met this many brilliant people before in such a short amount of time. Where is Matt you ask? Austin Texas for Interactive, the biggest part of the South by Southwest conference. I figured I would do a brief re-cap of my short time here so [...]

Vol: 001 | Issue: 004

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
. . . . . . . . . . . . [...]

Last week ComScore reported that the average Google+ user only spent 3 minutes on the site in January. This was immediately met with comparisons to social media giant Facebook, whose users averaged almost 7 hours a month on their site. Likewise, Pinterest managed 89 minutes, Twitter received 21 minutes, and LinkedIn got 17 minutes. Even the lowly MySpace received more traffic from their users, with an average of 8 minutes during the month. Sounds like the demise of Google+, doesn’t it.

The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week.

Vol: 001 | Issue: 002
The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
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$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.

Ah, acronyms. They are supposed make things easier, and shorter. Right? Then how come there are so many ridiculous web acronyms out there? What do they all mean? Just say what you want to say! Are people really that lazy that they can’t type an extra 12 letters? Most of the time, people end up having to explain what the acronym means, so it’s really not all that efficient.

Earlier this week Google launched a new way to securely login to your Google Account on public computers using QR codes and your smartphone. Simply visit accounts.google.com/sesame on the public computer where a QR code will be generated

…Jason Faber! That’s right, we’ve hired our second “Jason”, and 16th member of the bv02 team. 2011 has certainly been a year of spectacular growth here at bv02, and we couldn’t be happier to have Jason on board!