Admittedly I used to think this concept was purely fluff. Until recently.
I’ve been putting quite a bit of thought recently into what our corporate culture is here at bv02. I’ve come to believe that every organization is responsible to put together a list of core values. Until that list is clearly communicated to your employees, they have no real basis to mold their performance on.
Working in web, it’s always easy to get distracted. Between social networks like Facebook and Twitter, pop culture aggregators like Reddit and being e-mailed cute videos of kittens, interruptions are part of my routine.
As great as the web is at causing distractions, it also has some amazing tools to stay organized. Cloud-based webapps are a [...]
The days are upon us where simply owning a popular blog doesn’t make you money.
Firstly there is Gary Vaynerchuk of Wine Library TV the popular wine podcast series. Gary has had a handful of successful online presences and released a book called Crush it to help people realizing how to cash in on what they [...]
I have walked a line or two in my day. This opening statement leaves a few things to be taken into account before I continue. First, there is the overwhelming fact that “my day” may consist of a tender 22 years of experience. This experience should not be looked at as inexperience but rather a refreshing approach. Right? I am not old and jaded.
Serious question.
I recently had the opportunity to bid on a branding project. A re-branding project to be precise. I lost. It happens.
But whenever you lose in a competitive situation you have to ask yourself why. In this situation I believe it came down to how I defined brand. Their focus, in hindsight, was placed upon [...]
I’ve been wrestling with the concept of ideas for a while now. Since re-joining the bv02 team a few years back I have been insistent that ideas are our best differentiators. We are an idea company. We trade in ideas (hey, new tagline?!). We’re clever, they’re not.
Granted, this branding approach is little more than finger [...]
I’ve been working really hard on our bv02 Christmas campaign recently, and came up from my studio to find this on the door. I love working in a small team!
I had lunch with an old friend the other day. He is my senior in age and experience and my superior in many things. He is a friend, but there are certain areas in which I also consider him to be a mentor. He has worked abroad for international companies, launched products, launched companies and [...]
I have recently been posting resume and interview ‘tips’ on Twitter based on some of the poorly written resumes that have been crossing my desk as of late. Some of these were valid recommendations. Others were laced with sarcasm (I try to be professional, but come on, add YOUR NAME to your resume. We’ll need [...]
This is common sense, I know. At least one would think it common sense. Most business owners and managers will spout this or something similar when asked a question about running a ’successful business’. Still, I would guess that most don’t walk the walk. They’re either too busy with other things to focus on the [...]
