$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.
Consider these recent headlines and stats:
- Foursquare recently hit a billion check ins and has over 10 million users.
- Facebook is killing off its “Places” function, but replacing it with an option to check in when updating your status.
- Gowalla is redesigning its apps and redefining itself more as local guide application.
With such a substantial [...]
Today was a very exciting day for us at bv02 and for our client, OC Transpo. Andrew Milne, along with Chair Diane Deans and OC Transpo General Manager Alain Mercier introduced Ottawa to the new and improved OC Transpo mobile website – located at octranspo1.com/mobi
The new mobi website makes the most commonly used aspects of [...]
Twitter is an application that everyone loves to hate. Maybe you have noticed people, probably younger than yourself, manically using the tool or have heard tales of the frivolous interaction it encourages i.e. “I’m eating fruit yogurt” To the casual uninformed user the value of Twitter is minimal.
No doubt, by now, you’ve heard of at least one of the many location based check in platforms available to smartphone users. Location based platforms have literally turned the world into one large game, allowing users to “Check in” to locations or complete challenges to gain points, titles, badges, or rewards for their efforts. The [...]
Ever wonder what Hogwarts would be like if Harry could use Facebook to let friends know about his Quidditch match next week, or some magical iPhone app to concur He-Who-Must-Not-Be-Named?
Well take a look at this social media campaign being launched for part 1 and 2 of the final movie in the series – Harry Potter [...]
I’m no front-end developer – I’m new to the world of website development, and technical jargon was, prior to working at bv02, foreign to me.
We’ve received a lot of questions lately about whether or not our websites are SEO friendly, and the answer to that is, well, yes. Every website our automatons developers create are [...]