Customer experience (CX) is the sum of all experiences a customer has with your brand – it represents the holistic value that you bring forward to the market.
The concepts of crowd funding and micro-donations are only getting bigger, and different groups are targeting the same market alumni associations have held for years. Most pressingly, they’re offering more emotional engagement with their causes than the associations have been. It’s time to change that around.
What would you do if your corporate Twitter account was hacked? Do you have the proper processes and protocols in place to deal with a social media crisis? Find out what you can do to mitigate the risk, and plan handle the catastrophe.
When working on a video for a client, friend or just myself, I am often faced with the question: where should I upload the video, YouTube or Vimeo?
I’ve just returned back home to Ottawa from mesh, a 2-day digital conference in Toronto that explores emerging trends and the evolution of the Web. Where most tech conferences are characterized by one-way keynotes in enormous halls, mesh was different. It offered an intimiate, interactive environment that felt like much more of a conversation than a presentation. Sure there were keynotes and power points – but there were also over 20 vignettes, panels, workshops and, of course, networking. Here are my highlights from mesh 2012.
Tags: Blogging, bv02, conference, content, data, Email, eMarketing, inbound marketing, marketing, mesh, mesh12, Pinterest, Social Media, technology
Categories: Digital Marketing, Social Media, Web, technology
It’s happened. All of your worst fears have been confirmed. They have your data, and they’re not afraid to use it. Technically, you should have known better, or at least that’s what they’re telling you. You did agree to this, after all – didn’t you read their terms and conditions? [...]
As smartphone adoption continues to rise at outstanding rates, marketers are looking to take advantage of some new opportunities. At the forefront of this trend is location-based networks, like Foursquare and Path. If you’ve been thinking about mobile in your marketing plans, here are some things you should consider when it comes to location-based networks.
Based on the latest statistics, it seems like they are. With 58% of the Fortune 500 on Facebook and 62% maintaining a corporate Twitter presence, they’re well into the late majority. The real question is: are they doing it well?
Last week ComScore reported that the average Google+ user only spent 3 minutes on the site in January. This was immediately met with comparisons to social media giant Facebook, whose users averaged almost 7 hours a month on their site. Likewise, Pinterest managed 89 minutes, Twitter received 21 minutes, and LinkedIn got 17 minutes. Even the lowly MySpace received more traffic from their users, with an average of 8 minutes during the month. Sounds like the demise of Google+, doesn’t it.
$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.