Posts Categorized: Digital Marketing

Square: Bridging the Gap Between Physical and Digital

Nov152012
What excites me most about the web and mobile is the ability it gives to the average user to participate in engagements. Every so often a new technology comes along and radically advances our ability to participate; here’s another one of those game changers that we’ve all been waiting for. Some of us might not have known we were waiting for it, but hey,…

Dig Deeper, Market Better with Sitecore's Digital Marketing...

Sep202012
Measure. Report. Analyze. As marketers, we are told to do this every day. And it’s true. To truly understand our audience and the effectiveness of our efforts, we must track everything and optimize appropriately. While there are plenty of reporting tools available to marketers, few of them offer full integration into other tools or platforms that…

Turn Leads into Conversions with Google Remarketing

Aug022012
So you’ve set up your first Google AdWords campaign. You’ve successfully targeted the right audience, and driven lots of qualified traffic to your website. Users are going in, browsing your products, filling their shopping cart and then – leaving without checking out? Clearly, this is not the action you want them to take. However,…

iA Writer: A business case for great user experience

Jul312012
Content strategy. Content marketing. SEO. Blogging. Voice and tone. What do all of these eMarketing techniques have in common? They all rely on well-produced written content. In that case, a tool that helps create more and better content would be pretty useful, right? Well, it exists, and it costs $4.99. Right now, I can’t see anything but the words I’m…

How To Use Keyword Match in Google AdWords

Jul252012
Every day, millions of people turn to Google to find what they are looking for. They enter in a query and within a fraction of a second, they are presented with a detailed list of results, both organic and paid. Amazing, right? But how does Google do it? In the most basic terms, think of Google as an enormous book with an extremely detailed index that tells…

One Step to Better Webinar Results

Jul172012
Content marketing only works when you have an understanding of your audience, and webinars are no exception. When you’re designing a presentation for delivery over the web, you’re doing so with a formal or informal audience persona in mind. Who are they? How much do they already know? What are they looking for? However, most webinars stumble on one crucial…

Google Redesigns Mobile Ads

Jun262012
Local search – we’ve all done it. You’re walking down the street and you get hungry. So what do you do? You pull out your phone, and search “sandwiches”. Google Maps then tells you that there’s a deli just two block away, and hey – they’ve got pretty great reviews. Problem solved. Well, you’re not alone.…

Connect, Share, Inspire: mesh conference 2012

May252012
Have you ever wondered what to do with all of that data you’re collecting, or how to really get the most out of your inbound marketing efforts? Maybe you’ve spent time wondering what SOPA and the online surveillance legislation mean for the future of the Internet. How is technology is changing traditional industries such as publishing, education and…

Privacy concerns? Path has answers.

May102012
It’s happened. All of your worst fears have been confirmed. They have your data, and they’re not afraid to use it. Technically, you should have known better, or at least that’s what they’re telling you. You did agree to this, after all – didn’t you read their terms and conditions? Those terms and conditions are the main vehicle for communicating…

Introducing our newest eMarketer...

Apr192012
…Desirae Odjick, AKA the Girl Who Wanted To Work Here So Much She Made Us a Website.  That’s right – she decided that an eMarketing role called for more than just a paper resume, so she built a website and launched a Twitter campaign using #work4bv02 to grab our attention.  Needless to say, we were intrigued, and the next thing you know, she was sharing a…