Content marketing only works when you have an understanding of your audience, and webinars are no exception. When you’re designing a presentation for delivery over the web, you’re doing so with a formal or informal audience persona in mind. Who are they? How much do they already know? What are they [...]
Whenever I go to a video shoot, people are often surprised when I pull a DSLR camera out of my bag. Shocked that I’m using what they thought was only a photo camera to film with, they’ll often ask me about it. This usually ends up becoming a conversation about the advantages of using a DSLR to shoot video, which is why I’ve decided to break it down for everyone. This is why, here at bv02, we film video with a DSLR.
Local search – we’ve all done it. You’re walking down the street and you get hungry. So what do you do? You pull out your phone, and search “sandwiches”. Google Maps then tells you that there’s a deli just two block away, and hey – they’ve got pretty great reviews. Problem solved.
Well, you’re not alone. [...]
I’ve just returned back home to Ottawa from mesh, a 2-day digital conference in Toronto that explores emerging trends and the evolution of the Web. Where most tech conferences are characterized by one-way keynotes in enormous halls, mesh was different. It offered an intimiate, interactive environment that felt like much more of a conversation than a presentation. Sure there were keynotes and power points – but there were also over 20 vignettes, panels, workshops and, of course, networking. Here are my highlights from mesh 2012.
It’s happened. All of your worst fears have been confirmed. They have your data, and they’re not afraid to use it. Technically, you should have known better, or at least that’s what they’re telling you. You did agree to this, after all – didn’t you read their terms and conditions? [...]
When bv02 goes to a conference, we don’t just “go to a conference.” It’s far too analog for our taste. We like to bring an interesting digital experience or two, and the Canadian Museum Association’s 65th Annual conference at the Hilton Lac Leamy was no exception. That’s where we debuted MasterPieces, our collaborative digital canvas.
What [...]
…Desirae Odjick, AKA the Girl Who Wanted To Work Here So Much She Made Us a Website. That’s right – she decided that an eMarketing role called for more than just a paper resume, so she built a website and launched a Twitter campaign using #work4bv02 to grab our attention.
It’s customary to give an acceptance speech when you get an award, but what about when you get nominated for an award? For example, what if one of your online videos was nominated for a Webby Award, the most prestigious award given on the internet? You’d obviously be thrilled, because you share the honour of [...]
Based on the latest statistics, it seems like they are. With 58% of the Fortune 500 on Facebook and 62% maintaining a corporate Twitter presence, they’re well into the late majority. The real question is: are they doing it well?
Vol: 001 | Issue: 002
The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
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