Sitecore 7 has made great strides towards making life easier for digital marketers. In a nutshell, the release provides more in-depth information and helps improve efficiency. Here are the top Sitecore 7 benefits from a marketing perspective.

What would you do if your corporate Twitter account was hacked? Do you have the proper processes and protocols in place to deal with a social media crisis? Find out what you can do to mitigate the risk, and plan handle the catastrophe.

Google has recently launched enhanced AdWords campaigns which allows an advertiser to alter their ads and bids based on the user’s location, device, time of day. Learn more.

Delving into search marketing can be an intimidating task.Right off the bat, most companies are faced with the same dilemma – do we invest in PPC or SEO? While paid and organic search are often viewed as two exclusive initiatives, they are in fact two sides of the same coin: search marketing.

Google AdWords offers a free tool called Conversion Tracking that shows you what happens after your ad is clicked on. Did the user follow through with a conversion? By tracking your conversions you will be able to improve your AdWords campaigns by determining which ads, keywords and campaigns convert the best.

Measure. Report. Analyze. As marketers, we are told to do this every day. And it’s true. To truly understand our audience and the effectiveness of our efforts, we must track everything and optimize appropriately. While there are plenty of reporting tools¬†available¬†to marketers, few of them offer full integration into other tools or platforms that we [...]

So you’ve set up your first Google AdWords campaign. You’ve successfully targeted the right audience, and driven lots of qualified traffic to your website. Users are going in, browsing your products, filling their shopping cart and then – leaving without checking out? Clearly this is not the desired action that you want them to take. However, it is not an uincommon problem. About 75% of online shoppers abandon their shopping cart without checking out, which can mean losing a lot of petential revenue for businesses.

How can you get those users that didn’t buy to come back to your site, and hopefully complete that purchase?

Every day, millions of people turn to Google to find what they are looking for. They enter in a query and within a fraction of a second, they are presented with a detailed list of results, both organic and paid. Amazing, right? But how does Google do it? In the most basic terms, think of Google as an enormous book with an extremely detailed index that tells it exactly where everything is located. When a user performs a search, Google scans its index for matching pages and presents you with the most relevant results based on your keywords. It’s a very impressive system.

Local search – we’ve all done it. You’re walking down the street and you get hungry. So what do you do? You pull out your phone, and search “sandwiches”. Google Maps then tells you that there’s a deli just two block away, and hey – they’ve got pretty great reviews. Problem solved.
Well, you’re not alone. [...]

I’ve just returned back home to Ottawa from mesh, a 2-day digital conference in Toronto that explores emerging trends and the evolution of the Web. Where most tech conferences are characterized by one-way keynotes in enormous halls, mesh was different. It offered an intimiate, interactive environment that felt like much more of a conversation than a presentation. Sure there were keynotes and power points – but there were also over 20 vignettes, panels, workshops and, of course, networking. Here are my highlights from mesh 2012.