Content strategy. Content marketing. SEO. Blogging. Voice and tone. What do all of these eMarketing techniques have in common? They all rely on well-produced written content. In that case, a tool that helps create more and better content would be pretty useful, right? Well, it exists, and it costs [...]
Every day, millions of people turn to Google to find what they are looking for. They enter in a query and within a fraction of a second, they are presented with a detailed list of results, both organic and paid. Amazing, right? But how does Google do it? In the most basic terms, think of Google as an enormous book with an extremely detailed index that tells it exactly where everything is located. When a user performs a search, Google scans its index for matching pages and presents you with the most relevant results based on your keywords. It’s a very impressive system.
“Use GPS-enabled digital cameras to photograph Arctic wildlife 500 miles north of the Arctic Circle, and contribute to a growing online citizen science database.” Sounds like a pretty great adventure, or an excellent line in a job description, right? While it might be both, it’s also what a group of teens will be doing this summer at Arctic Watch Wilderness Lodge with bv02’s support.
Content marketing only works when you have an understanding of your audience, and webinars are no exception. When you’re designing a presentation for delivery over the web, you’re doing so with a formal or informal audience persona in mind. Who are they? How much do they already know? What are they [...]
Whenever I go to a video shoot, people are often surprised when I pull a DSLR camera out of my bag. Shocked that I’m using what they thought was only a photo camera to film with, they’ll often ask me about it. This usually ends up becoming a conversation about the advantages of using a DSLR to shoot video, which is why I’ve decided to break it down for everyone. This is why, here at bv02, we film video with a DSLR.
Yup, we have response-ified our website, and bv02.com now shrinks on phones!
Yesterday we launched an update to our website that adapts its design across mobile and desktop devices. It’s a simple update as we work on the next full re-design. As of this week, our website and blog now have all the media queries necessary [...]
With the popularity of sites like YouTube and Vimeo, not to mention social video apps like SocialCam and Viddy, everyone is convinced that they can be a videographer. That is, until they pick up a camera and get confused with all the different terminology and acronyms thrown around, such as “frame rate.” Most cameras today give the user multiple options for frame rate, each changing the end result of the video. What does it mean, and how will it impact your video?
