The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week.
Vol: 001 | Issue: 002
The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
. . . . . . . . [...]
Vol: 001 | Issue: 001
The bv02 creative digest is a compilation of thoughts, links, musings, and inspiration that has caught the eye of our creative team over the past week. A combined effort from Matt Davidson (New Media), Paul Wright (User Experience), Matt Ernst and Daniel Bianchi (Creative)
. . . . . . . . [...]
It’s true. We’ve been searching for a graphic designer for quite some time now. Our recruitment efforts brought us all over the World where we finally found Daniel Bianchi in Brazil. Ok, maybe he moved to Canada first and we found him right here in Ottawa, but the other story is so much cooler, isn’t it? But he is Brazilian, we swear! Either way, we can’t tell you how happy we are to have Daniel on board.
$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.
Ah, acronyms. They are supposed make things easier, and shorter. Right? Then how come there are so many ridiculous web acronyms out there? What do they all mean? Just say what you want to say! Are people really that lazy that they can’t type an extra 12 letters? Most of the time, people end up having to explain what the acronym means, so it’s really not all that efficient.
