If you’ve been following this blog series, you’ve read the case studies from Alex B, WSPA, and A Million Tweets to Remember and hopefully have a good sense how how they have used social media to promote their causes.
This post (the final in our 5 part series) is short with only one objective – to outline what you can take away from other not-for-profit social media experiences:
- Everyone can use social media to increase awareness for their cause
- “Fish where the fish are.” If your constituents aren’t using a certain network, don’t put as much effort into it.
- Find influencers or celebrities that are passionate about their cause. People will make efforts to find out more just by association.
- Cross leverage social media assets – photos, videos, blog posts – on different networks and types of content. If it works in one area, it might be just as successful in another.
- Make sure the messaging, content and information you provide is relevant and timely.
- Your social media strategy should be included at the very beginning of any campaign, and based around your campaign objectives.
- The launch of your campaign is only the start of a long journey, and doesn’t end when your campaign is finished. Continue the discussion after your scheduled campaign has ended.
- Be passionate. Be compelling. Be authentic. I can pretty much guarantee you that people won’t care if you’re missing one of these traits!
So that’s it! There are obviously other points to consider when actually developing a social media strategy for your not-for-profit or fundraising campaign.
Do you have anything to add? Has your company undertaken a social media project and seen great success, or is there room for improvement? Share your thoughts in the comments below! And thanks for reading 
