Panelist – Alex Brown, of Alex B. & Associates
Alex Brown operates Alex B. & Associates, and provides strategic planning, business development, project management, and marketing/communications advice to companies in the media, content, e-commerce and digital sectors, as well as those wishing to grow online communities through social media.
I’ll keep this short and sweet. Her part of the discussion focused on the true tenants of good communication practice:
• Personal Stories: You need to seed them and nurture them. Give people a voice
• Communicate with people. Even a thank-you does wonders
• Continue the conversation after the cause. Keep stoking the fire to keep people engaged when a campaign has already peaked
• The Wisdom of Friends is always the best marketing
These are all very basic fundamentals, but in the end, these points are what social media is based on.
